Considering the current issues in the design world (discussed in previous blog posts), I've managed to define the foundations for my design practice. following my research I believe that a successful product is carefully formulated from  an in depth consideration of sustainability through longevity and human interaction. In this day and age we are surrounded by products that are designed to fuel consumerism. Products are not designed to last and we have deviated from the appreciation of objects for their functionalities or our interaction with them. In a fashion led society we are attracted by cliches and this is why I have chosen to focus on individuality and innovation. 

I aim to tackle consumerism using materials to interact with users in an innovative way generating individual products that are timeless and therefore sustainable.